Google Changes Spur the Rise of Content Marketing
In 2012, there were a few major shakeups to the Google search algorhythm, known as the Penguin and Panda updates. In a nutshell, these changes caused a major crackdown on the borderline “gray-hat” tactics that SEOs have relied on for years to rank websites on the front page of Google.
That basically means low-quality link building tactics and other ploys for rapidly propelling a website’s rank are being penalized within the algorithm. What is the message Google is trying to convey?
Quality content matters.
“Content is king” has been the guiding principal of bloggers for years. But in 2013 and beyond, it’s not only a guideline; it’s essential for a website’s or business’ survival on the web.
This has led to a renewed focus on content marketing from businesses of all shapes and sizes. Businesses can no longer rely on quick, on-page optimization of their websites. In order to build rank in Google and build trust with customers, one must produce valuable, useful, helpful and share-worthy content that exudes expertise.
Every business that wants to stay relevant on the web needs to invest in content marketing — including blogging, podcasting, e-book writing, email marketing.